Experience and Qualifications
A look at my
25+ years of
DAWN SEAY, CEO AND CREATIVE DIRECTOR
DREAMS IN MOTION INC, current acting Executive Director
Role: Product and Promotions Marketing Analyst, December 2013 – May 2014, Marketing Supervisor, May 2014 – January 2015
As a member of the leadership team, responsible for corporate communications, brand management and lead generation.
Worked with all levels of leadership to develop new product, promotion, and pricing and market-specific sales strategies; and then created the messages and marketing plans to convey those strategies.
Planned and executed Valley City and rural Barnes County marketing campaigns to develop market recognition, embed the BEK brand in the community through generous participation and focused citizenship, expand media relationships and generate a 70+% sales take rate in these new markets.
Attained a 97% sales penetration rate for BEK services in rural Barnes County grant area in less than six months.
Managed the creation of a mobile Sales App which enabled sales professionals to sell and sign BEK service contracts real time via iPads in the field.
Led a team of three marketing professionals in the planning and promotion of all sales, product, brand, and corporate communications via BEK’s online presence, traditional and social media, email and direct mail, live events, and broadcast channels (television and radio).
Managed BEK’s USDA Community Connect grant application process resulting in grant award Fall 2014.
BRAVE NEW WORKSHOP
Role: Brand Manager and VP Marketing, Creative Outreach, March 2001 – December 2013
As part of a team of four, helped to create and build a new line of business that within three years of launch
accounted for more than 60% of company revenues.
Promoted BNW Creative Outreach services and products to key media and industry leaders, select business markets and several Fortune 500 clients.
Developed and executed: brand, product, service, and event/venue destination marketing initiatives using web and social media, print and digital communications, email/direct mail campaigns, media relations, live promotional events, and robust database management.
Created, chose and managed internal productivity tools, third-party applications/integrations, and process methodologies for the entire company. Samples include: implementing and customizing Salesforce.com, Google+ Profile and Calendar Sharing, Brightcove Video Hosting, and Constant Contact; as well as creating Brand Identity Guidelines, Social Media and Merchandising Policies, and Invoicing and Reporting Systems.
Managed websites, database, email configurations, hosting and connectivity for the entire company.
Maintained brand identity for the BNW and other lines of business. Led a successful company-wide re-branding initiative in 2009, a website reconstruction in 2010/2011, and assisted with the physical branding and market positioning of the new 824 Hennepin Avenue theatre and ETC event centre in 2011/2012.
Helped to write and publish two books which entailed establishing a publishing company, finding traditional and online distribution partners and creating internal/external processes for all book sales.
Role: Marketing Communications Manager, November 1999 – October 2000
Responsible for internal and external communications for the data warehousing division. Duties included ghost-writing white papers, creating presentations, designing and maintaining internal website and marketing materials, and multiple one-off projects.
Role: Marketing Communications Manager, March 1998 – November 1999
Responsible for print and internet communications including, but not limited to: strategy, writing, design, publicity, vendor relationships and web presence. Undertook company re-branding initiative from Apertus to Carleton and as a result repositioned several products which helped lead to the company’s purchase by Oracle in November 1999 (see above).
M. A. MORTENSON
Role: Marketing Manager, Minneapolis Division, March 1997 – March 1998
Marketing leader on a team that won half a billion dollars in new project construction in just twelve months. Key duties included bid proposal creation and execution, marketing communications, advertising, and asset library management.
MINNEAPOLIS COLLEGE OF ART AND DESIGN
Role: Orientation Director, Student Services Admin, June 1991 – May 1996
Assisted with all things student services related from planning student events to promoting career development and internships to supporting the Dean of Students and assisting with off-site gallery show openings.
MS Word, Excel, Outlook, Powerpoint; Adobe InDesign, Photoshop, Illustrator, Dreamweaver, Premiere; website creation/management with WordPress, online WYSIWYG apps, .ftp programs and .html/.css/.php code; Search Engine Optimization (Google+ Analytics, keywords, meta tags, content); database management for Salesforce.com, MS Access, ACT; video editing, conversion, hosting and chat tools (Brightcove, Vimeo, Skype, Oovoo, others); social and crowd-sourced media (Facebook, Twitter, LinkedIn, YouTube, Yelp, others); Sliderocket (online presentation channel); Constant Contact; Survey Monkey; online file sharing (Dropbox, YouSendIt, others)
Minnesota State University - Moorhead, Moorhead, MN
Bachelor of Science, Mass Communications, May 1991
Kidder County Relay for Life, 2009-2012
UMC Computer Class Instructor, 2008-2013
Virginia Piper Cancer Institute, 2004-2006